EKONOMIAZ, Nº 49, 1º cuatrimestre-2002

.Nº 49: Medio ambiente y recursos naturales: nuevas aportaciones

A primer on business ethics

Most business ethics textbooks seem to treat the business profession as inherently unethical. That's what setsA Primer on Business Ethics apart in the field. Tibor R. Machan and James E. Chesher begin their discussion of business ethics with the notion that business is an ...

Carnegie

One of the major figures in American history, Andrew Carnegie was a ruthless businessman who made his fortune in the steel industry and ultimately gave most of it away. In this compelling biography, Peter Krass reconstructs the complicated life of this titan who came to ...

Sport Business in the global marketplace

The Goodyear story

an inventor's obsession and the struggle for a rubber monopoly

Long before the Robber Barons made America into an international economic power, a generation of visionary inventors gambled on innovations they hoped would bring them riches. Chief among them was Charles Goodyear, who, in the 1830s, began his obsessive quest to find the recipe for ...

No cash, no fear

entrepreneurial secrets to starting any business with no money

Guide to business modelling

Los secretos del éxito

Cómo y por qué triunfaron los multimillonarios y grandes emprendedores Con este libro aprenderá a dar los primeros pasos hacia una mentalización definitiva que lo prepare para conseguir aquello que se proponga, y no sólo para conseguirlo, sino para disfrutar con ello. Elija vivir en ...

El empresario familiar y su plan de sucesión

preguntas y respuestas

Una de las principales singularidades de la sucesión en la empresa familiar es que tiene un protagonista muy claro y con mucho poder en todo el proceso: el empresario, el futuro sucedido. El es la persona clave; debe aceptar la idea de tenerse que retirar ...

Big Business

The European experience in the Twentieth Century

This is a major comparative study of big business in the three dominant European nations across the twentieth-century. In particular the author looks at the character and performance of the major companies in each country at five `snapshot' moments through the century. In so doing ...

Building brands directly.

Creating business value from customer relationships..

Creating a million dollar image for your business.

How to build a customer base and keep it..

Corporate-level strategy.

Creating value in the multibusiness company

Advance praise for Corporate-Level Strategy. "At last a book that cuts through all the corporate jargon and academic generalizations to answer the question 'Does the corporate parent create or destroy value for the organization?' The authors suggest a simple yet compelling framework for making this ...

Japanese maverick.

Success secrets of Canon's "god of sales"..

Como desarrollar la empresa familiar.

Self-Assessment and Career Development.

Como mejorar la rentabilidad empresaria y ganar competitividad.

Business International's Guide to International Licensing.

Building a licensing strategy for 14 key markets around the world..