Moneyball

El arte de ganar con todo en contra

La historia inolvidable de cómo un grupo de apasionados desafió las reglas del béisbol y conquistó el mundo. A inicios de 2002, los Oakland Athletics, uno de los equipos más pobres de la liga profesional de béisbol, perdió a sus tres mejores jugadores. Sin embargo ...

Sé tu lider

Descubre todo tu potencial, atrévete a crecer y transforma tu vida desde tu interior

Conócete, respeta tus emociones y dirige tu camino con propósito y equilibrio. Después de desatar un movimiento en redes e inspirar a miles de personas, la coach emocional Irene Albacete publica su primer libro. Una llamada a descubrirte y a liderar tu vida desde la ...

Pon tu negocio en forma

Todo lo que necesitas saber y hacer para que tu empresa se dispare

Las claves para que tu negocio supere los primeros 1.000 días de vida¿Por qué muchos emprendimientos no superan los 1000 días? Después de cuatro décadas dedicado a la creación de pymes, el empresario Néstor Salvador ha identificado los errores habituales que llevan a ...

Fusion strategy

how real-time data and AI will power the industrial future

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products-and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture ...

Triple fit strategy

how to build lasting customer relationships and boost growth

It's time for companies to rethink their growth logic. Business relationships are still dominated by a narrow perspective-trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should ...

Guardrails

guiding human decisions in the age of AI

How society can shape individual actions in times of uncertainty When we make decisions, our thinking is informed by societal norms, "guardrails" that guide our decisions, like the laws and rules that govern us. But what are good guardrails in today's world of overwhelming ...

Personalized

customer strategy in the age of AI

A USA Today Bestseller In a world where consumers expect more-instantly and seamlessly-personalization is a strategic imperative. Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them ...

The algorithm

how AI can hijack your career and steal your future

Artificial intelligence is being used, on a massive scale, to decide who gets hired, fired and promoted. Through whistleblower exclusives, leaked internal documents and astonishing real-world practices, journalist Hilke Schellmann reveals the secret rise of AI in the world of work. Testing them herself, she ...

The innovator's dilemma

when new technologies cause great firms to fail

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-one of the most influential business books of all time-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet ...

The innovator's solution

creating and sustaining successful growth

Clayton Christensen's bestselling book, The Innovator's Dilemma, introduced the groundbreaking idea of disruptive innovation, revealing how even well-run companies can do everything right and yet still lose market leadership. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea ...

Dirigir con éxito

Dirigir con éxito tiene como objetivos: evaluar el rendimiento, pensar de forma estratégica, dirigir reuniones eficazmente, dar y recibir feedback orientado a la consecución de resultados, ofrecer guías y directrices, comunicar con eficacia, criticar con franqueza pero con tacto, motivar personas, prepararse para el cambio ...

Getting to diversity

what works and what doesn't

Every year America becomes more diverse, but change in the makeup of the management ranks has stalled. The problem has become an urgent matter of national debate. How do we fix it? Frank Dobbin and Alexandra Kalev draw on more than thirty years of data ...

Talento e inteligencia artificial

Cómo la IA está revolucionando el mundo laboral y el desarrollo del talento En una era donde la inteligencia artificial ha dejado de ser ficción para convertirse en parte fundamental de nuestra realidad, Talento e Inteligencia Artificial explora cómo esta tecnología está transformando profundamente el ...

¡Súbete arriba!

Domina el escenario y el arte de la oratoria con el método Sin Vergüenza

En ¡Súbete arriba!, Mercedes Pescador, empresaria de la comunicación, editora y creadora del método Sin Vergüenza, ofrece una guía para dominar el arte de hablar en público, vencer el miedo escénico y conectar con la audiencia desde la autenticidad. Basado en su propia experiencia de ...

Brand management

principles and applications for effective branding

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts ...

In praise of failure

four lessons in humility

Our obsession with success is hard to overlook. Everywhere we compete, rank, and measure. Yet this relentless drive to be the best blinds us to something vitally important: the need to be humble in the face of life's challenges. In Praise of Failure explores ...

Leading the family business through succession

how different generations create value together

Leading the Family Business Through Succession examines leadership and succession in family business, showing how current and next generation members can develop the business side by side. It challenges the traditional, hierarchical model of leadership and succession in family business, showing that this approach is ...

Be data literate

the data literacy skills everyone needs to succeed

Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day. It is not enough for a business to have the best data if those using it don't understand the ...

Cyberboss

the rise of algorithmic management and the new struggle for control at work

Across the world, algorithms are changing the nature of work. Nowhere is this clearer than in the logistics and distribution sectors, where workers are instructed, tracked and monitored by increasingly dystopian management technologies. In Cyberboss, Craig Gent takes us into workplaces where algorithms rule to ...

Sembrando la reputación

Conferencias de la International Reputation Week

La reputación es el principal activo estratégico que garantiza la sostenibilidad de nuestras organizaciones. Este intangible remite a una realidad compleja y fragmentada donde las creencias, percepciones y actitudes de los públicos son el resultado de las capacidades corporativas para crear valor a la sociedad ...