El negociador

Consejos para triunfar en la vida y en los negocios

El mejor negociador de América Latina comparte con nosotros lo que ha aprendido tanto en los negocios como en la vida. «Me siento muy agradecido de haber tomado malas y buenas decisiones en mi camino, porque de todas esas experiencias he aprendido, y hoy mucho ...

Educación en liderazgo

fundamentos y aplicaciones

Esta publicación se lleva a cabo en continuidad con los trabajos presentados durante el II Congreso Internacional de Liderazgo, realizado en la Universidad Anáhuac Querétaro, México, el 28 y 29 de noviembre de 2024. Incluye diversas contribuciones sobre la educación en liderazgo, principalmente en el ...

Hábitos creadores

El análisis de seis de las personas más creativas del mundo para aprender a desarrollar nuestra propia creatividad.Albert Einstein, Michael Jordan, Walt Disney, Vincent Van Gogh, J.K. Rowling, Steve Jobs. Considerados como seis de los mayores genios de la historia contemporánea. Pero... ¿Eran ...

Persuasión consciente

Utiliza la PNL para comunicar mejor

En Persuasión consciente, con prólogo del Dr. Richard Bandler (padre y cocreador de la Programación Neurolingüística (PNL)) descubrirás cómo transformar cada conversación en una oportunidad para crecer y ayudar a los demás a crecer contigo. Este libro combina la sabiduría práctica de la comunicación efectiva ...

anda CONMiGO

De 0 a 100 franquicias en 4 años: nadie crea algo extraordinario desde la calma, yo lo hice desde el caos

Cuando la vida te rompe... sólo tienes dos opciones: rendirte o reinventarteJavier Bergón estaba en la cima: consultor en una de las big five, con éxito profesional y un futuro garantizado. Hasta que todo se desmoronó. Su hijo nació prematuro con parálisis cerebral, y poco ...

La estrategia contra Goliat

la nueva competencia de los líderes del mercado. Pequeños, ágiles y disruptivos

En La estrategia contra Goliat los autores muestran cómo crear ventajas competitivas que los gigantes tecnológicos y otros competidores no pueden igualar en la era digital. Zhu y Cao narran la experiencia exitosa de una variedad de empresas, entre ellas Domino's, Nike y Sephora ...

The little book of data

understanding the powerful analytics that fuel AI, make or break careers, and could just end up saving the world

Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time. Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it ...

Technology for good

how nonprofit leaders are using software and data to solve our most pressing social problems

A visionary guide to using technology for positive social change, from a MacArthur genius awardee, former rocket engineer, and passionate leader in the social enterprise movement. The accepted wisdom in big business is that the only worthy ideas are ones that make a lot of ...

Empire of AI

inside the reckless race for total domination

When AI expert and investigative journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, the organization was meant, its leader Sam Altman told us, to act as ...

Negociación

El mundo ha cambiado: las tácticas para negociar bien, también

Una guía esencial para negociar en el mundo globalizado y online, de la mano del mayor experto mundial en negociaciónEn Negociación, Max Bazerman, pionero en el campo, muestra cómo negociar con éxito hoy en día adaptando principios y estrategias para los nuevos y desafiantes contextos ...

Getting started in business plans

Turn a business plan into profitable reality with practical hands-on tips A solid business plan is crucial to the ultimate success of your start-up or small business. But don't fret, your friends at For Dummies are here to help! Getting Started in Business Plans ...

Flawed Strategy

why smart leaders make bad decisions

Why did Volodymyr Zelensky doubt that Russia was preparing a full-scale invasion of Ukraine in 2022? Why did British Prime Minister Neville Chamberlain decide to 'do business with Herr Hitler' in Munich in 1938? And how was it that Israeli elites dismissed intelligence warnings of ...

Behavioral AI

unleash decision making with data

Implement AI and big data at your organization using principles from behavioral economics In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value ...

Customer 360

how data, AI, and trust changes everything

Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers ...

Instagram for business

Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all ...

Artificial intelligence for HR

use AI to support and develop a successful workforce

Is your HR strategy ready to harness the full potential of artificial intelligence (AI)? Artificial Intelligence for HR by Ben Eubanks is a strategic guide for senior HR leaders and executives who want to integrate AI into the people function to drive efficiency, engagement and ...

Ethical AI in marketing

aligning growth, responsibility and customer trust

The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical. Whether you're launching your first AI marketing initiative or scaling existing programs, this practical ...

Data strategy

how to use data and artificial intelligence to transform your business

Is your business equipped with a data strategy that drives real impact? Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to ...

La IA en los negocios

Liderando, compitiendo y prosperando en la era de la inteligencia artificial

Ya estamos en la era de las empresas aumentadas por IA. La ventaja no está en la tecnología, sino en cómo tú, como líder, decides utilizarla. ¿Estás preparado para dirigir en un entorno donde la inteligencia artificial redefine la estrategia, la competencia y el futuro ...

Introduction to quantum computing for business

How will businesses use quantum technology in the future? What problems will a quantum computer solve? How long will it take before these devices become commercially relevant? With the first generation of quantum computers on the horizon, understanding their impact is more relevant than ever ...