Logotipo librería Marcial Pons
Emarketing Excellence

Emarketing Excellence
planning and optimizing your digital marketing

  • ISBN: 9780750689458
  • Editorial: Butterworth-Heinemann Ltd.
  • Lugar de la edición: Amsterdam. Países Bajos
  • Edición número: 3rd ed
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 499
  • Idiomas: Inglés

Papel: Rústica
42,59 €
Stock en librería. Envío en 24/48 horas


"eMarketing eXcellence, third edition" has been completely revised and updated to help you create effective and up-to-date customer-centric e- marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; measure and enhance your e-marketing; and, drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC(R) planning system, are re- examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far- reaching subject, "eMarketing eXcellence, third edition" provides a vital reference point for all students and managers involved in marketing strategy and implementation. The best selling practitioner eMarketing book arrives in its third edition - totally revised and enhanced with new features, contemporary examples and up-to-date theory. Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; and, eMarketing practitioner interviews. This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion.


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