Dirección de empresas turísticas

Este libro es un híbrido entre el manual y el ensayo. A lo largo del texto se recogen los principios básicos de la dirección empresarial y las reflexiones del autor sobre esos principios y sus consideraciones en la adaptación de los mismos al ámbito de ...

Tourism in the New Shouth Africa

social responsibility and the tourist experience

A new model of tourism development has recently emerged out of a widening concern for the environment. Known variously as 'ecotourism', 'new tourism', 'socially responsible tourism', huge claims are made for it in terms of what it might offer in promoting national tourism development. Yet ...

Valoración económica del Patrimonio Cultural

Esta obra se inserta dentro del campo analítico de la economía de la cultura y más concretamente en el terreno de la economía del patrimonio histórico, siendo su objetivo principal fundamentar una propuesta metodológica de valoración económica del patrimonio cultural y desarrollar una aplicación empírica ...

La calidad en la hostelería

1.000 detalles a cuidar

Una de las carencias de este sector es la ausencia de guías para poder chequear periódicamente los detalles a cuidar para así conseguir satisfacer las necesidades de los clientes. Este libro concreta estas guías para que el profesional no tenga que improvisar y pueda así ...

Current issues in convention and exhibition facility development

This book provides you with solutions to the issues that can arise during the planning and production phases of constructing a facility as part of a community#s tourism infrastructure. In Current Issues in Convention and Exhibition Facility Development, you#ll find diverse perspectives from ...

Turismo: los retos de un sector estratégico

(Revista Papeles de Economía Española, Nº 102, año 2004)

INDICE: I. ASPECTOS GENERALES 1. Instrumentos de medida del turismo: La Cuenta Satélite de Turismo. 2. Las encuestas de confianza aplicadas al sector turístico. 3. Resultados de la Encuesta de clima turístico empresarial de Exceltur. 4. Iniciativas y participación del sector público español en el ...

Hospitality, tourism, and lifestyle concepts

implications for quality management and customer satisfaction

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities ...

Turismo rural

manual del gestor de alojamientos rurales

¿Puede transformarse su casa en un establecimiento de turismo rural? ¿ Qué perspectivas presenta el turismo natural? ¿Proyecta abrir o gestionar un negocio de turismo rural? ¿Cómo enfocarlo? ¿Qué buscan los posibles clientes?... Todas estas preguntas están respondidas en este manual, dirigido a todas aquellas personas ...

Turismo y conjuntos monumentales

capacidad de acogida turística y gestión de flujos de visitantes

Ecotourism

an introduction

As arguably the largest and fastest growing industry, the potential impacts of tourism are considerable. Devised by ecologists, ecotourism was seen as a way to prevent the destruction of the environment. Responding to increased interest and global competition, the tourism industry has not been slow ...

Sistema español de indicadores ambientales de turismo. Spanish system of environmental tourism indicators

Tourism forecasting and marketing

Crisis management in the tourism industry

Understanding effects of crises on the tourism industry and how businesses can prepare and succeed in these times Written by one of the world#s leading experts from the World Tourism Organisation Global coverage and perspective with cases and examples from the UK, Australia and ...

Tourism impacts, planning and management

Tourism Impacts, Planning and Management is a unique text, which links these three key areas of tourism: impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at all the key players involved - be they ...

Introducción a la comunicación turística

el valor de la imagen en la comercialización de productos turísticos

Estrategias de márketing de turismo rural en Guadalajara

Tourism management

managing for change

covers the fundamentals of tourism, introducing the following key concepts: -The development of tourism -Tourism supply and demand -Sectors involved: transport, accommodation, government -The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter ...

The encyclopedia of ecotourism

This encyclopedia provides a comprehensive knowledge base of the rapidly evolving ecotourism sector from the perspective of academic experts and practitioners from around the world. It contains 41 chapters that combine theory and practice in a complementary way. The scope of the encyclopedia includes definitions ...

Tourism, globalization and development

responsible tourism planning

Tourism is booming worldwide--it makes up a massive part of the global economy. Donald G. Reid's book focuses on tourism in developing and less-developed countries. He examines its social and environmental impact and offers a timely critical analysis of the part it plays in ...

Restoring tourism destinations in crisis

a strategic marketing approach

The aftermath of the attack on the World Trade Centre on September 11, 2001 in New York highlighted the vulnerability of the tourist trade to unforeseen events. This text, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and ...