Business forecasting

Written in a simple, straightforward style this text makes extensive use of practical business examples to present the basic statistical techniques, that are useful for preparing individual business forecasts and long-range plans. For undergraduate- or graduate-level courses in Business Forecasting, found in Decision Science or ...

The Financial Times guide to investing

the definitive companion to investment and the financial markets

No need to be baffled any longer by a flurry of information, data, facts and comments, impenetrabel waves of jargon, and the complexities of the financial markets. The Financial Times Guide to Investing will introduce readers to the complex art of investing, and how to ...

Service strategy

management moves for customer results

Looking at issues like segmentation, measurement, loyalty and people this book provides a systematic approach to service strategy, distilled from over twelve years work with over 100 companies. The second edition is thoroughly revised, adding even more practical advice, checklists and case studies as well ...

Managing Data with Excel

Even experienced Excel users have never learned how to manage data efficiently, and there are few books that provide this information for people who use Excel to do their jobs. Within Excel, efficient management includes designing the layout of data on the worksheet and knowing ...

Auditing and assurance services

an integrated approach

For one-semester/two-quarter, Junior/Senior-level courses in Auditing. This innovative, easy-to-understand best-seller offers complete coverage of the entire audit process, taking students step-by-step through each audit cycle, then showing how each step relates to the process as a whole. INDICE . THE AUDITING PROFESSION. 1. The ...

Principles of auditing

an introduction to International Standards on auditing

This text offers a structured approach to principles of auditing using International Standards on Auditing as its basis. Written by a team of influential professional auditors with a wealth of teaching experience this book provides a real world perspective on current auditing practices with coverage ...

Marketing for tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within ...

The highly effective marketing plan

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never ...

Microeconomics

Principles of macroeconomics

Principles of Macroeconomics is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf, and is an ideal summary for undergraduates and postgraduates on a short introductory course, and for aspiring managers wishing ...

Financial accounting

an international introduction

This second edition of Financial Accounting provides a thorough introduction to the subject for undergraduate and MBA students worldwide. Written in the context of International Financial Reporting Standards (IFRS/IAS), this truly international book draws examples from Europe, the US and beyond, including references to ...

Business finance

a value-based approach

This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. The emphasis is on "managing for value" which reflects a growing concern in the focus of modern business management. The ...

Franchising

pathway to wealth creation

Introduction to risk management and insurance

This text focuses on problem-solving from managerial, consumer, and societal perspectives. It emphasizes both the business managerial aspects of risk management and insurance and the numerous consumer applications of the concept of risk management and insurance transaction ÍNDICE 1. Fundamentals and Terminology. 2. Defining the ...

Marketing planning

principles into practice

This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in ...

Clued in

how to keep customers coming back again and again

Few businesses know how to systematically manage customer experience. Consequently they lose their best opportunity to leverage the long-term value of their customer relationships. Now, one of the field's top consultants shows how to engineer customer experiences from start to finish. Lou Carbone draws ...

The globalization gap

how the rich get richer and the poor get left further behind

Globalization is inevitable but it's also magnifying the gulf between the rich and poor. New extremes of wealth and deprivation are increasingly threatening the stability of the entire global system. The Globalization Gap reveals how globalization is spreading poverty, disease, and the disintegration of ...

Foundation maths

European Union economics

European Union Economics is ideal for students of economics, business, finance and government who wish to have a comprehensible and clear picture of the European Union and its policies. This new edition retains the style of previous editions and continues to focus on the economic ...

Public Personnel Management

contexts and strategies