The First World War

The First World War shattered empires and ended the era of European dominance in World History - not at all the outcome expected by those involved in the conflict. Those nations who took part in the First World War did so with the aim of being ...

The Vietnam war

One of the most popular titles in the "Seminar Studies" series, "The Vietnam War" examines the conflict from its origins through to 1975 and North Vietnam's victory. This new edition brings the book up to date with current academic debates and includes new source ...

Terrorism

What different forms does terrorism take and what do they have in common? Explosives carried in the rucksack. A bomb under a park bench. A hi-jacked aeroplane. Today these images of terrorism are broadcast into our homes. Terrorism itself embodies far more than this, however ...

Business Intelligence

a managerial approach

For a course in Business Intelligence, or as a supplement for Introduction to MIS, Business Strategy, or MBA Technology Management As Business Intelligence (BI) evolves from an executive support tool to the primary system implemented in almost all medium and large companies, this is the ...

Macroeconomía

problemas y ejercicios resueltos

Libro que complementa en su parte práctica al libro de Blanchard. Para asignaturas de Macroeconomía Intermedia. El libro se estructura en cinco partes. Cada capítulo arranca con una exposición teórica como recordatorio y que es básica para la resolución de los problemas que hay a ...

Exploring public relations

Finally - a student-centred textbook for public relations undergraduates! This book provides a lively and comprehensive discussion regarding fundamental concepts and specialist areas whilst applying an international perspective. Lecturers and students will find the learning features such as focused learning outcomes, activities and case studies particularly ...

Consumer behaviour

a european perspective

The field of consumer behaviour is young, dynamic and influx. It is constantly being cross-fertilised by perspectives from many different disciplines. Now in its third edition, "Consumer Behaviour: A European Perspective" has been completely revised and updated. The text continues to provide a comprehensive, lively ...

Make money, be happy

how to make the money you want and do the things you want to do

Do you think you have enough money? Do you feel really fulfilled by your career? Very few people can answer yes to both questions. Some of us can say yes to one or the other. But the majority of people would actually say no to ...

Exploring corporate strategy

Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Exploring Corporate Strategy has established a reputation as a pre- eminent textbook in its field, based upon the expertise of authorship, range of ...

Investments

Investments offers a topical and thorough introduction to securities, securities markets and investment strategies, discussing in detail the various ways in which you can minimise risk and maximise yields. Recent years have witnessed a revolution in the field of finance and investment in the capital ...

A guide to game theory

A Guide to Game Theory explains the important concepts and techniques without using mathematical language or methods. Using a wide range of examples and applications this book covers decision problems confronted by firms, employers, unions, footballers, partygoers, politicians, governments, non-governmental organisations and communities. Written for ...

The fortune at the bottom of the pyramid

INDEX: Preface . I. 1. The Market at the Bottom of the Pyramid . 2. Products and Services for the BOP. 3. BOP: A Global Opportunity? 4. The Private Sector Eco System. 5. Transaction Governance Capacity andThe Evolution of Bottom of the Pyramid Markets. 6. Development as ...

The next global stage

challenges and opportunities in our borderless world

Globalization is a fact. You can't stop it; it has already happened; it is here to stay. And we are moving into a new global stage. A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed ...

Managing customers as investments

the strategic value of customers in the long run

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can ...

Making strategy work

leading effective execution and change

Formulating strategy is one thing. Executing it throughout the entire organization... well, that's the really hard part. Without effective execution, no business strategy can succeed. Unfortunately, most managers know far more about developing strategy than about executing it#and overcoming the difficult political and ...

Customer equity management

This concise new textbook by a team of award winning researchers and professors presents the concepts and analytic tools necessary to understand customer equity managagement. It's organized around a simple framework, the Strategic Customer Equity Management plan for developing profitable marketing strategies. Strategic and ...

Nationalism

history and theory

Nations and nationalism have shaped the world we know today, and yet they have consistently confounded attempts at systematic analysis. Lawrence examines the historiography of nationalism from 1850 to the present day to discover why the almost ubiquitous phenomena of nations and nationalism have proved ...

The new finance

overreaction,cmplexity,and uniqueness

A supplement for undergraduate and graduate level courses in Investments, Behavioral Finance Theory, and related courses. This brief text makes the case for the inefficient market and the complexity and chaos on asset pricing, positioning the efficient market paradigm at the extreme end of a ...

American constitutional Law

introductory essays and selected cases

This collection of edited Supreme Court case excerpts and comprehensive background essays explores constitutional law and the role of the Supreme Court in its development and interpretation. It displays the role of the US Supreme Court as a legal and political institution and as a ...

Econometrics

theory and applications with EViews

Economists are regularly confronted with results of quantitative economics research. Econometrics: Theory and Applications with EViews provides a broad introduction to quantitative economic methods, for example how models arise, their underlying assumptions and how estimates of parameters or other economic quantities are computed. The author ...