Strategic information management

Challenges and strategies in managing information systems

The marketing book

Crisis management in the tourism industry

Understanding effects of crises on the tourism industry and how businesses can prepare and succeed in these times Written by one of the world#s leading experts from the World Tourism Organisation Global coverage and perspective with cases and examples from the UK, Australia and ...

Value-based human resource strategy

developing your HR consultancy role

Many HR managers are trying to become more of a consultant than an HR administrator. This book Using case studies including Marks and Spencer, Dyson and BT, it demonstrates how HR strategey can be positioned and implemented to generate real shareholder value. Featuring extensive summaries ...

Total performance scorecard

redefining management to achieve performance with integrity

In the post-Enron climate corporate executives are increasingly pressured to increase productivity and create an ethical, trustworthy organizational climate. This book introduces a concept of organizational improvement and change management that combines the balanced scorecard model with the learning organization theory. The book offers a ...

Marketing logistics

This text builds on the focus established in the first edition of "Marketing Logistics", with the crucial interface between the ways in which value is created through the marketing process and the way in which it is delivered through the supply chain. This interface is ...

Retail strategy

a view from the bridge

INDICE Part one: Introduction to retail strategy; Part two: Strategic issues in retailing - Retail marketing and the changing consumer; Retail supply chain collaboration; Planning for retail and the assessment of public policies towards retailing; Internationalisation; Retail financial perspectives; Human resource; Prospects for electronic commerce; Analysis ...

The complete independent movie marketing handbook

promote, distribute and sell your film or video

Looking at every stage of the movie marketing process, this is a complete guide for independent filmmakers on how to find distribution and audiences for movies and videos. It gives practical, real-world examples on how to promote, distribute and sell film and video productions. From ...

Strategic marketing planning

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. -Leading authors in this sector, Wilson ...

Principles of retailing

Reflects the increasingly global nature of the field by taking an international/pan-European approach.Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.Supported by a full Teacher's Resource pack and a website for readers and ...

Statistical process control

Statistical process control is a tool which enables both manufacturers and suppliers to achieve control of product quality by means of the application of statistical methods in the controlling process. This book gives the foundations of good quality management and process control, including an explanation ...

Advances in portfolio construction and implementation

Advances in Portfolio Construction and Implementation offers practical guidance in addition to the theory, and is therefore ideal for Risk Mangers, Actuaries, Investment Managers, and Consultants worldwide. Issues are covered from a global perspective and all the recent developments of financial risk management are presented ...

Finance of international trade

Introduction to International Trade Finance covers the complete cycle of international trade and explains the roles of the specialist operators. Introduction to International Trade Finance aims to: Guide the reader through every phase of typical trade transactions, examining in detail the relationships between the various ...

The bond and money markets

strategy, trading, analysis

The Bond and Money Markets is an invaluable reference to all aspects of fixed income markets and instruments. It is highly regarded as an introduction and an advanced text for professionals and graduate students. Features comprehensive coverage of: Government and Corporate bonds, Eurobonds, callable bonds ...

Creating powerful brands

in consumer, service and industrial markets

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new ...

Marketing research for managers

This text offers an easy-to-read, practical introduction to market research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to ...

Tourism management

managing for change

covers the fundamentals of tourism, introducing the following key concepts: -The development of tourism -Tourism supply and demand -Sectors involved: transport, accommodation, government -The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter ...

Tourism impacts, planning and management

Tourism Impacts, Planning and Management is a unique text, which links these three key areas of tourism: impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at all the key players involved - be they ...

Addressing the human capital crisis in the federal government

a knowledge management perspective

According to Knowledgeworkers.com, human capital is the accumulated value of an individual's intellect, knowledge and experience. In the US federal government, a human capital crisis exists. The factors contributing to a human capital dilemma include a knowledge bleed due to retirement eligibility, changing ...

Introducing management

a development guide

This title provides a comprehensive framework to enable the appreciation of the management role, offering alternatives and descriptions of successful solutions. It provides all the underpinning knowledge needed to cover the four key elements of the NEBS Management Introductory Award at Certificate level. INDICE Managing ...