Introduction to international disaster management

Written from a global perspective on risk, hazards, and disasters, "Introduction to International Disaster Management" provides practitioners, educators and students with a comprehensive overview of the players, processes and special issues involved in the management of large-scale natural and technological disasters. The book discusses special ...

The economics of recreation, leisure and tourism

This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree. It applies economic theory to a range of tourism industry issues at the consumer, business ...

Tourism management

an introduction

One of the leading texts in the field, "Tourism Management" is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of ...

Destination brands

managing place reputation

Eds. Nigel Morgan, Annette Pritchard, Roger Pride. This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of ...

Hospitality marketing

principles and practice

"Hospitality Marketing: An Introduction" takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. This title discusses the eight elements of the marketing mix with ...

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is the key scholarly text in this ...

Eventful cities

cultural management and urban revitalisation

Cities used to compete to be monumental - now they compete to be eventful. Processes of globalisation, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental aims ...

The repo handbook

"The Repo Handbook, 2nd Edition" presents an overview of repo vehicles and markets with sufficient depth for those seeking detailed explanations. In three parts it demonstrates how these secured loans fit into global capital markets and why they account for up to 50 per cent ...

International encyclopedia of hospitality management

Ed. Abraham Pizam. "The International Encyclopedia of Hospitality Management" is the definitive reference work for any individual studying or working in the hospitality industry. This new edition updates and significantly revises 25 per cent of the entries and has an additional 20 new entries. New ...

Fundamentals of risk management for accountants and managers

tools and techniques

Both financial and non-financial managers with accountability for performance at either a strategic level or for a business unit have responsibility for risk management, in terms of failing to achieve organisational objectives. "Fundamentals of Enterprise Risk Management" is structured around four parts and 26 self-contained ...

Sport and tourism

globalization, mobility and identity

"Sport and Tourism" marks a new era in sport tourism texts. It proposes a groundbreaking theoretical model which explores globalization, mobility and authenticity providing insight into the unique interrelationship that exists in a sport tourism context between activity, people and place. Written by global experts ...

Principles of management for the hospitality industry

It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. "Principles of Management for the Hospitality Industry" is designed specifically for hospitality students who need to be able to use management ...

Film marketing

"Film Marketing" is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and ...

Health and wellness tourism

Health and wellness tourism is a rapidly growing sector of today's thriving tourism industry. This book will examine the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of ...

Strategic marketing planning

"Strategic Marketing Planning" builds on the success and reputation of Wilson and Gilligan's "Strategic Marketing Management" by focusing firmly on the planning process. "Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has ...

Venture capital in Europe

Until recently, only the United States had an active venture capital market. This is changing rapidly, as many other countries have experienced rapid growth in venture capital financing over the past five years. This book contains new scientific articles showcasing the latest research on venture ...

Stress testing for risk control under basel

The Consultative paper issued by the Basel Committee on Banking Supervision (Basel II) cites the failure of bankers to adequately stress test exposures as a major reason for bad loans. Sample quotes from this crucial document include: "Banks should take into consideration potential future changes ...

Financial services marketing

an international guide to principles and practice

"Financial Services Marketing: An International Guide to Principles and Practice" contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly ...

Global airlines

competition in a transnational industry

"Global Airlines: Competition in a Transnational Industry" presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, open skies agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and ...

Money laundering

business compliance

In the drive to halt funding terrorist activity, control of money laundering activity has risen high on the Governments agenda. The Money Laundering Regulations 2003 expand the Regulators already wide powers. Failure to comply with anti-money laundering provisions prevents businesses functioning properly, carries severe financial ...