The decision-making process of meetings, congresses, conventions and incentives organizers
- ISBN: 9789284416851
- Editorial: Organización Mundial del Turismo
- Fecha de la edición: 2015
- Lugar de la edición: Madrid. España
- Encuadernación: Rústica
- Medidas: 30 cm
- Nº Pág.: 233
- Idiomas: Inglés
Papel: Rústica
100,00 €
95,00 €
Stock en Almacén
The ETC/UNWTO study on The Decision-making Process of Meetings, Congresses, Conventions and Incentives Organizers aims at providing a better understanding of the Meetings Industry and the way meeting and event organizers make decisions. Aimed at DMOs, NTOs and NTAs, the study offers wide-ranging overview of the MCCI segments, as well as a comprehensive analysis of planners needs and expectations with respect to destination and venues choice. It also includes several best-practice examples of national convention bureaux in Europe, North America, South America and Asia.
