Curation nation

how to win in a world where consumers and creators

Autor Principal: Rosenbaum, Steven

Curation nation

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ISBN: 9780071760393
Editorial: Mcgraw-Hill Book. Co. Ltd.
Fecha de la edición: 2011
Lugar de la edición: New York. Estados Unidos de Norteamérica
Encuadernación: Cartoné
Medidas: 24 cm
Nº Pág.: 304
Idiomas: Inglés

pvp.28.33 €

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Resumen del libro

In "Curation Nation", Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web's breadth and depth and provides a measure of human sorting and filtering that search engines simply can't achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise. In "Curation Nation", Rosenbaum 'curates the curators' by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web. As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world.






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