Artificial intelligence for marketing practical applications

practical applications

Artificial intelligence for marketing practical applications

Comenta y valora este libro

Editorial: John Wiley & Sons, Inc.
Fecha de la edición:
Lugar de la edición: New York. Estados Unidos de Norteamérica
Encuadernación: Cartoné
Medidas: 23 cm
Nº Pág.: 339
Idiomas: Inglés

pvp.55,19 €

Stock en librerías. Envío en 24/48 horas

Compartir en:

Resumen del libro


"Yes, AI is going to upend much of the marketing world too. Jim Sterne gives us a peek into that future, which is already happening."
Seth Godin, Author, Purple Cow

"The marketing we knew is about to disappear forever. AI is our future, and our present. Jim Sterne´s latest should be required reading for every marketer in the world."
Jay Baer, President of Convince & Convert and author of Hug Your Haters

"Artificial Intelligence doesn´t happen without well-structured and documented data so I have dedicated my sixth company,, to that mission. I´m so glad that my long-time friend, Jim Sterne, has written a book to help introduce marketers to the possibilities."
Brett Hurt, CEO and Co-founder,

"Confused about what the rise of Artificial Intelligence means for you, your marketing job, your organization? Luckily, we have Jim Sterne´s practical, clear-eyed guide, shining a beacon of light through the murk."
Ann Handley, author of the Wall Street Journal bestseller Everybody Writes, and Chief Content Officer, MarketingProfs

"AI driven marketing ushers in a new era of mass personalization at scale. These marketing systems will sense one´s surroundings, know one´s preferences from past behavior, and subtly guide people and machines through their daily lives in ways that will truly feel seamless. Jim´s latest book provides must-read, pragmatic advice on how marketers will use AI across all industries."
R. "Ray" Wang, Principal Analyst and Founder, Constellation Research, Inc.


¿está internet cambiándonos como seres humanos?

por Stalman, Andy


pvp.21.95 €

El nuevo mundo digital ha transformado nuestra vida en muchos aspectos y este cambio nos impulsa a aprender a vivir entre dos mundos, el online y el offline. Este concepto es esencial, puesto que supone ...

The industries of the future

pvp.29.01 €

Leading innovation expert Alec Ross explains what’s next for the world: the advances and stumbling blocks that will emerge in the next ten years, and how we can navigate them. While Alec Ross was working ...